After a slow start that had many worrying about whether there would be any snow over the New Year at some of Europe’s best resorts, things have well and truly changed and for the ski enthusiast there is now plenty of snow across the alpine resorts in France, Switzerland, Austria and Italy. What had seemed like a potentially poor season is gearing up for a busy Easter, and as always in the preceding months we have seen a spike in ski related jet enquiries.
All is not necessarily business as usual, however. With the Swiss Central Bank abandoning its currency cap yesterday, the Swiss franc has surged against the dollar, euro and the pound in the last 24 hours. In real terms, this has meant that a cup of coffee in Switzerland has become almost 39% more expensive since yesterday in some cases.
How will this affect demand? For those with property interests in Swiss resorts such as Verbier, a bastion for British society during the Easter skiing season, it may be a case of simply having to endure the hike in prices and living costs for the time being. For those who aren’t tied down by historical loyalties to any particular country or resort, however, it would seem sensible to look elsewhere and we suspect that France and Austria will be the biggest beneficiaries. The skiing in both countries is as formidable as anywhere, and with much better value to be had we are gearing ourselves for a jump in the number of jet charters to Chambery Airport for the Three Valleys (think Meribel, Courcheval and Val Thorens), Geneva Airport for Chamonix, and Innsbruck Airport for those heading to Lech and St Anton.
Villiers Jet Charter are able to handle all private jet enquiries to Chambery Airport, Geneva Airport, and Innsbruck Airport for skiing holidays.
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